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This web site dougwattinc.com states the following, "Over 35 years established in the construction industry." We noticed that the website stated " Professional quality with every project." It also said " Protecting owners investments for over 35 years. A high level quality control for your project. Our professional team increases productivity,. Maximizes effectiveness, and maintains quality. We add value to your team by providing access to our strong network of, and relationships with, accomplished professionals." The header had construction experts as the highest ranking optimized keyword. It is followed by consulting, construction consulting, and owner representation which isn't as ranked as highly as construction experts. The next words dougwattinc.com used was industry referrals. quality control was included but could not be seen by web engines.